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Birchbox Rolls Out New Look, New Products

Collaborates with Color Club for June launch.

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By: TOM BRANNA

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Birchbox—the online sampling shopping club— boasts a chic new look and feel that better complements “the magic” of the Birchbox experience, contends the company. With a new logo, bold colors and fonts, and vivid lifestyle imagery across the site, Birchbox.com has transformed into a “lifestyle destination” reflective of the brand’s goals. The Birchbox subscription box design has also been updated to reflect of the overall brand revamp. “Our vision from day one was to revo...

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